Strategies which focus on ensuring accounts receive the proper selling effort and coverage (e.g., the use of company salesforce or independent representatives) are referred to as:
A) account targeting strategies
B) selling strategies
C) relationship strategies
D) sales channel strategies
E) none of the above are correct

Question

Quizplus · Accepted Answer

The strategies that focus on ensuring accounts receive the proper selling effort and coverage are related to the sales channel. This encompasses the use of salesforce or independent representatives to target specific accounts and provide the necessary coverage to drive sales. Therefore, option D, sales channel strategies, is the correct choice. The other options may be related to sales and marketing, but they do not specifically address the use of sales channels to reach and engage customers.

Strategies Which Focus on Ensuring Accounts Receive the Proper Selling