With respect to selling strategies, which of the following is most accurate?
A) Achieving the desired type of relationship (with a customer) in a productive manner requires using different selling strategies.
B) Customers generally prefer consultative relationships.
C) The cost of establishing and maintaining a relationship isn't an important factor.
D) Selling strategies designed to establish and maintain transaction-based relationships are more profitable than other selling strategies.
E) Selling strategies focusing on maximizing profit in the short-run are more important than those that don't.

Question

Quizplus · Accepted Answer

Different customers may require different types of relationships, and achieving those relationships requires different selling strategies. A one-size-fits-all approach is not effective in building productive relationships with customers.

Option B may be generally true, but it is not necessarily the case for all customers.

Option C is a clearly false statement as the cost of establishing and maintaining a relationship is an essential factor in the selling process.

Option D may not always be true as transaction-based relationships often lack the long-term benefits of consultative relationships.

Option E is not true because sustainable relationships are important for long-term success, and maximizing profit in the short-term may harm the potential for long-term success.

With Respect to Selling Strategies, Which of the Following Is