____________ refers to the use of customer driven processes enabled by the latest web technology to co-create value with customers.
A) Customer Relationship Management (CRM)
B) Sales 2.0
C) Web 2.0
D) E-commerce
E) Social Networking

Question

Quizplus · Accepted Answer

Sales 2.0 is defined as the use of customer-driven sales processes enabled by Web 2.0 technology to co-create value with customers. It involves a shift from traditional selling towards customer collaboration and interaction through social media, online communities, and other digital channels. Customer Relationship Management (CRM), E-commerce, and Social Networking also involve customer interaction, but they do not necessarily emphasize the co-creation of value in the same way as Sales 2.0. Web 2.0 is a broader term that encompasses a range of web technologies, including those used in Sales 2.0, but it does not specifically refer to customer-driven sales processes.

____________ Refers to the Use of Customer Driven Processes Enabled