Which of the following is accurate regarding the impact of technology on customer relationship management?
A) Buyers can place orders without the salesperson's involvement.
B) Buyers may have continuous real-time access to the selling organization.
C) Salespeople are more readily able to analyze customer information.
D) Salespeople have more timely, and perhaps expanded, access to their companies records and interactions (e.g., customer service, order fulfillment, etc,) concerning their customers.
E) All of the above are accurate.

Question

Quizplus · Accepted Answer

All of the options listed are accurate statements regarding the impact of technology on customer relationship management. Technology has allowed for buyers to place orders without the need for salesperson involvement, granted continuous real-time access to the selling organization, and has given salespeople timely and expanded access to customer data and interactions within their own organizations. Additionally, technology has allowed salespeople to better analyze customer information, leading to more effective customer relationship management.

Which of the Following Is Accurate Regarding the Impact of Technology