Susan is a sales representative for an industrial chemical company. Over the course of the next few months Susan is going to try to have people from the R&D department visit her customers to see how they use the products. Which of the following explains why Susan is going to all of this trouble?
A) She wants the people from the R&D department to handle complaints.
B) She's making an effort to expand collaborative involvement between her company and her key accounts.
C) She is trying to impress her customers.
D) She is trying to build good will with her customers
E) Both a and c

Question

Quizplus · Accepted Answer

Susan is making an effort to expand collaborative involvement between her company and her key accounts by having people from the R&D department visit her customers to see how they use the products. This will help her company understand the needs and preferences of the customers better, which will enable them to develop better products and services in the future.

Susan Is a Sales Representative for an Industrial Chemical Company