Which of the following statements regarding customer expectations is appropriate for salespeople to remember?
A) Many relationships fail due to unmet expectations
B) The higher the customer's expectations, the better, provided the seller can meet or exceed those expectations
C) Salespeople must be able to manage their customers' expectations
D) Customer dissatisfaction is often the result of unmet expectations
E) All of the above are correct
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Question

Quizplus · Accepted Answer

All of the statements regarding customer expectations are appropriate for salespeople to remember. They should be aware that unmet expectations may result in relationship failures or customer dissatisfaction, and should strive to manage their customers' expectations while also aiming to meet or exceed them if possible.

Which of the Following Statements Regarding Customer Expectations Is Appropriate