For many salespeople, the core products that they're selling provide the same features and benefits as those of their competitors. Which of the following statements is true regarding this sort of competitive environment?
A) The best way to build long-term relationships is to offer the lowest price.
B) The best way to build long-term relationships is to offer superior service quality.
C) Competing on price produces customers who are price loyal and, consequently, difficult to keep.
D) This sort of competitive environment is rare.
E) Both b and c are correct.

Question

Quizplus · Accepted Answer

Superior service quality helps differentiate from competitors, and competing on price often leads to price-sensitive customers who are not loyal.

For Many Salespeople, the Core Products That They're Selling Provide