During the sales presentation, the salesperson should:
A) present all of his or her product's features and benefits.
B) present all the benefits his or her product can produce.
C) present the benefits that address the buyer's needs.
D) avoid asking the buyer any more questions.
E) All of the above

Question

Quizplus · Accepted Answer

The salesperson should focus on presenting the benefits that are relevant to the buyer's needs. Simply presenting all the features and benefits of the product may overwhelm the buyer or not address their specific needs. Asking the buyer questions also shows that the salesperson is interested in their needs and wants, and can help tailor the presentation to better suit them. Avoiding questions could be detrimental in understanding the buyer's needs.

During the Sales Presentation, the Salesperson Should