Sandy is a salesperson for XYZ Computer Co. As she moves into the presentation portion of the sales process, Sandy should do all of the following except:
A) convey to the buyer how her product will meet the buyer's confirmed needs
B) explain how the product's features translate into meaningful benefits
C) convince the buyer that Sandy's product is the lowest price product on the market
D) provide rationale for why the prospect should buy from Sandy as opposed to one of Sandy's competitors
E) Sandy should do all of the above

Question

Quizplus · Accepted Answer

The goal of the presentation is to persuade the buyer that the product being sold is the best solution to their needs. While price may be a factor, it should not be the primary focus of the presentation. Therefore, Sandy should avoid trying to convince the buyer that her product is the lowest price product on the market.

Sandy Is a Salesperson for XYZ Computer Co