A buyer indicated that a particular benefit is valuable and important is called a/an ____________.
A) Feature
B) Potential Benefit
C) Confirmed Benefit
D) Value Proposition
E) None of the above.

Question

Quizplus · Accepted Answer

A confirmed benefit is when a buyer has expressed that a particular benefit is valuable and important to them. Features refer to the characteristics or attributes of a product or service, potential benefits are benefits that have not yet been confirmed by the buyer, and a value proposition is the overall benefit or advantage that a product or service provides to a customer.

A Buyer Indicated That a Particular Benefit Is Valuable and Important