A salesperson attempting to get satisfied customers to go "on the record" about their experiences, is trying to obtain ____.
A) Statistics
B) Confirmed benefits
C) Testimonials
D) Analogies
E) None of the above

Question

Quizplus · Accepted Answer

Testimonials are statements from satisfied customers about their positive experiences with a product or service. The salesperson is trying to obtain testimonials by getting satisfied customers to share their experiences "on the record."

A Salesperson Attempting to Get Satisfied Customers to Go "On