When handling questions from a buying group, salespeople should remember ____.
A) To ensure everyone has heard and understands the question before answering it
B) To not try and bluff the group by trying to answer a question to which they do not know the answer
C) To answer questions as directly as possible
D) Speak primarily to the person identified as the decision maker
E) a, b, and c are correct

Question

Quizplus · Accepted Answer

All of the options (a, b, and c) are important when handling questions from a buying group. It is important to ensure everyone has heard and understands the question before answering it so that all members of the group are on the same page. Salespeople should not try to bluff the group by trying to answer a question to which they do not know the answer because this can damage their credibility. It is best to answer questions as directly as possible to earn the trust of the buying group.

When Handling Questions from a Buying Group, Salespeople Should Remember