Which of the following types of sales communications formats make the assumption that customer needs and buying motives are homogeneous?
A) Canned sales presentation
B) Directed sales presentation
C) Written sales presentation
D) Organized sales presentation
E) Motivational sales presentation

Question

Quizplus · Accepted Answer

A canned sales presentation assumes that all customers have the same needs and motives, and therefore presents the same information and pitch to all customers in the same way. This may not be effective as customers have diverse needs and motivations.

Which of the Following Types of Sales Communications Formats Make