Salespeople know that buyers do not want to spend a lot of time reading sales proposals that are inappropriate for solving their particular needs. Accordingly, salespeople need to make sure they write an enticing ____.
A) Needs and Benefits Analysis
B) Company Description
C) Executive Summary
D) Cover page
E) Introduction

Question

Quizplus · Accepted Answer

The executive summary is the most enticing part of a sales proposal as it provides a brief overview of the proposal's key points and how it can benefit the buyer. It entices the buyer to read further and understand how the proposal can solve their particular needs. The other options are important components of a sales proposal, but they are not necessarily the most enticing part.

Salespeople Know That Buyers Do Not Want to Spend a Lot