Why is it important for most salespeople to spend at least some time prospecting?
A) Because finding new customers is easier than keeping existing customers.
B) Because it is likely that they will lose some of their existing customers over time.
C) Because the existing customer base may not be sufficient to generate desired future revenues.
D) All the above are correct.
E) Both b and c are correct.

Question

Quizplus · Accepted Answer

While finding new customers is important, it is also likely that existing customers may leave over time. Additionally, relying solely on existing customers may not generate the desired future revenues. Prospecting allows salespeople to expand their customer base and mitigate the risk of losing existing customers.

Why Is It Important for Most Salespeople to Spend at Least