Which the following best describes the process of strategic prospecting?
A) The process of locating new customers
B) The process of generating leads
C) The process of identifying, qualifying, and prioritizing sales opportunities
D) The process of turning prospects into customers
E) None of the above described prospecting

Question

Quizplus · Accepted Answer

Strategic prospecting involves identifying potential customers, evaluating their potential value as a customer, and prioritizing them based on their likelihood of making a purchase. Generating leads and converting prospects into customers are both parts of the overall sales process, but they are not specific to the prospecting stage.

Which the Following Best Describes the Process of Strategic Prospecting