Which of the following statements about strategic prospecting is untrue?
A) An objective of strategic prospecting is to improve the salesperson's efficiency.
B) Prospecting can be very discouraging.
C) With respect to business-to-business selling, most salespeople will never have to prospect.
D) Prospecting involves generating and qualifying leads.
E) All of the above statements are accurate.

Question

Quizplus · Accepted Answer

This statement is false. In business-to-business selling, prospecting is a critical aspect of the sales process and most salespeople will need to prospect in order to find new leads and opportunities.

Which of the Following Statements About Strategic Prospecting Is Untrue