Which of the following statements about strategic prospecting is untrue?
A) An objective of strategic prospecting is to improve the salesperson's efficiency.
B) Prospecting can be very discouraging.
C) Most salespeople will have to do at least some prospecting.
D) Prospecting involves generating and qualifying leads.
E) All of the above statements are accurate.

Question

Quizplus · Accepted Answer

All of the statements are accurate. Strategic prospecting is a process of continuous lead generation and qualification that involves identifying potential customers and evaluating their potential as customers. The objective of strategic prospecting is to improve the salesperson's efficiency and effectiveness in identifying and pursuing new business opportunities. However, prospecting can be challenging and discouraging, and not all salespeople are equally skilled or comfortable with this aspect of the sales process. Nevertheless, most salespeople will have to do at least some prospecting in order to build their pipeline and grow their business.

Which of the Following Statements About Strategic Prospecting Is Untrue