Which of the following forms/sources of prospecting is probably least productive?
A) Observation
B) Organizations (e.g., Chamber of Commerce)
C) Cold canvassing
D) Company records
E) Community contacts

Question

Quizplus · Accepted Answer

Cold canvassing, or approaching potential customers without any prior relationship or connection, is often the least productive form of prospecting as it can be time-consuming and result in a high number of rejections. Other forms, such as referrals from community contacts or using company records, may yield more promising leads.

Which of the Following Forms/sources of Prospecting Is Probably Least