Karen is a salesperson for a large industrial equipment company. Most of her existing and potential customers are geographically dispersed across North America. Which of the following would probably be her best method of prospecting?

Question

Quizplus · Accepted Answer

Trade shows would be Karen's best method of prospecting because they attract a wide range of potential customers from various parts of North America. This would allow Karen to meet with and network with potential customers who are interested in industrial equipment. Cold canvassing and observation may not be as effective since her potential customers are geographically dispersed, and Centers of influence and the Industrial Customer Ranking Protocol may not be applicable in this scenario.

Karen Is a Salesperson for a Large Industrial Equipment Company