Which of the following statements about the evaluating prospecting activities is most accurate?
A) Salespeople should evaluate their prospecting activities once a year.
B) Salespeople should evaluate their prospecting activities twice a year.
C) Salespeople should have their sales managers evaluate their prospecting activities twice a year.
D) Salespeople should evaluate their prospecting activities continuously.
E) None of the above are accurate.

Question

Quizplus · Accepted Answer

Salespeople should continuously evaluate their prospecting activities in order to determine what is working and what is not. This will allow them to make adjustments and improve their effectiveness in generating leads and turning them into customers. Waiting until once or twice a year to evaluate prospecting activities is too infrequent and may result in missed opportunities or wasted effort. While sales managers can certainly provide guidance and support in this area, it is ultimately the responsibility of the salesperson to evaluate and improve their own prospecting activities.

Which of the Following Statements About the Evaluating Prospecting Activities