As the complexity of the purchase decision increases, the probability of there being more than one person influencing the decision increases.

Question

Quizplus · Accepted Answer

As the purchase decision becomes more complex, it often involves multiple criteria and considerations. This can lead to more people being involved in the decision-making process, such as team members or stakeholders, which increases the likelihood of multiple influencers.

As the Complexity of the Purchase Decision Increases, the Probability