While it is important to gain information on the prospect, it is relatively unimportant to gain and information on the prospects organization prior to initiating sales dialogue.

Question

Quizplus · Accepted Answer

It is important to gain information on both the prospect and their organization in order to tailor the sales approach and better understand their needs, challenges, and potential objections. Knowing about the organization's industry, competitors, challenges, and opportunities can also help in positioning the product or service as a solution that meets their specific needs.

While It Is Important to Gain Information on the Prospect