With respect to trust-based selling, the purpose of sales communication is:
A) To seek the buyer's agreement.
B) To seek the buyer's commitment.
C) To obtain an order from the buyer.
D) To seek common understanding between the buyer and seller.
E) To help the buyer understand the salesperson.

Question

Quizplus · Accepted Answer

The purpose of trust-based selling is to establish a mutually beneficial relationship based on transparency and understanding. Therefore, the purpose of sales communication is to seek common understanding between the buyer and seller, rather than just seeking the buyer's agreement, commitment, or order. Helping the buyer understand the salesperson is important, but not the main purpose of sales communication in trust-based selling.

With Respect to Trust-Based Selling, the Purpose of Sales Communication