The cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers is called?
A) Listening
B) Social listening
C) Communication
D) Active listening
E) Really listening

Question

Quizplus · Accepted Answer

The described cognitive process aligns with the definition of active listening, which involves not only hearing but also interpreting and evaluating the speaker's message. Option A, listening, is a broader term that doesn't include the additional steps of interpretation and evaluation. Option B, social listening, refers specifically to monitoring online conversations about a brand or topic. Option C, communication, also refers to a broader process that includes the speaker's perspective and message. Option E, really listening, is not a commonly used term in the communication field.

The Cognitive Process of Actively Sensing, Interpreting, Evaluating, and Responding