After sensing and interpreting a message, the salesperson should begin evaluating the message before responding to it.

Question

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It is important for a salesperson to evaluate the message before responding to it so that they can provide an appropriate and effective response. This involves considering factors such as the tone and content of the message, the needs and preferences of the customer, and any potential objections or concerns that may need to be addressed.

After Sensing and Interpreting a Message, the Salesperson Should Begin