Which of the following is the most common categorization of buyers:
A) Consumers and end users
B) Business and intermediaries
C) Consumer and business
D) Government and business
E) Government and intermediaries

Question

Quizplus · Accepted Answer

Consumer and business are the most common categorization of buyers. Consumers refer to individuals or households that purchase goods and services for personal use, while businesses refer to organizations that purchase goods and services to support their operations or to resell them to others. This categorization is widely used in marketing and sales strategies to differentiate the target audience and tailor the marketing messages and sales pitches accordingly.

Which of the Following Is the Most Common Categorization of Buyers