The second stage of the buying process is to determine the general characteristics of a solution to a particular problem or need. As a salesperson, you should want to assist the buyer as they move through this stage because:
A) It is an opportunity to build trust.
B) It will provide you with greater insight into the true needs of the buyer.
C) It will provide you with greater insight into how to create a truly customized solution.
D) It helps you to build a relationship with the customer.
E) All the above.

Question

Quizplus · Accepted Answer

All of the choices listed are reasons why a salesperson should want to assist the buyer in determining the general characteristics of a solution to their problem or need. By building trust, gaining insight into the buyer's true needs, and learning how to create a fully customized solution, the salesperson can establish a strong relationship with the customer that will lead to successful sales in the future.

The Second Stage of the Buying Process Is to Determine