A potential buyer will spend more time gathering information in which type of purchasing decision?
A) Straight rebuys
B) Modified rebuys
C) Repetitive rebuys
D) New tasks
E) All of the above are general types of purchasing decisions

Question

Quizplus · Accepted Answer

New tasks involve purchasing decisions where the buyer has little to no experience with the product or service being purchased. As a result, they are likely to spend more time gathering information, researching options, and evaluating alternatives before making a decision. In contrast, straight rebuys, modified rebuys, and repetitive rebuys involve purchasing decisions where the buyer has already purchased the product or service before, and therefore may have less need to research or gather information.

A Potential Buyer Will Spend More Time Gathering Information in Which