The member of the buying circle who controls the flow of information is called the ____?
A) Initiator
B) User
C) Purchaser
D) Agent
E) Gatekeeper

Question

Quizplus · Accepted Answer

The member who controls the flow of information within the buying circle is called the gatekeeper. This person may have the power to approve or block suppliers, products, or services from entering the circle. Therefore, option E, gatekeeper, is the best choice. The initiator is a member who first suggests making a purchase, the user is the member who consumes or uses the product, the purchaser is the member responsible for acquiring the product or service, and the agent is a person who acts on behalf of the buyer but does not have the authority to make the final decision.

The Member of the Buying Circle Who Controls the Flow