Which of the following best describes trust in a buyer-seller context:
A) The buyer understands the salesperson
B) The salesperson is honest with the buyer
C) The buyer can rely on what the salesperson says or promises to do
D) The salesperson is able to solve the buyer's needs cost effectively
E) The salesperson is dependable

Question

Quizplus · Accepted Answer

Trust in a buyer-seller context refers to the buyer's ability to rely on what the salesperson says or promises to do. This includes the salesperson's ability to deliver on their promises and meet the buyer's needs. Trust is essential in building strong relationships between buyers and sellers, as it engenders loyalty, repeat business, and positive referrals. While the other options may also contribute to trust, they do not capture the full range of factors that influence trust in a buyer-seller relationship.

Which of the Following Best Describes Trust in a Buyer-Seller