Building long-term, mutually satisfying relationships with customers requires salespeople to be:
A) Competent
B) Likeable
C) Candid
D) Dependable
E) All of the above

Question

Quizplus · Accepted Answer

Building long-term, mutually satisfying relationships with customers requires salespeople to possess various traits, including competence, likeability, candor, and dependability. Competence allows them to understand and meet their customers' needs effectively, while being likeable enhances rapport and trust. Salespeople must also be candid, as honesty fosters trust and prevents misunderstandings. Finally, dependability means fulfilling commitments, following through on promises, and providing excellent service and support. All these traits are essential to nurturing long-lasting customer relationships.

Building Long-Term, Mutually Satisfying Relationships with Customers Requires Salespeople to Be