Susan is a new sales rep who does not yet possess a great deal of product knowledge. She is often asked questions to which she does not know the answer. By being up front with her customers about not knowing the answers, Susan builds trust because she is perceived as:
A) An expert
B) Candid
C) Compatible
D) Competent
E) Helpful

Question

Quizplus · Accepted Answer

By admitting that she does not know the answer, Susan demonstrates honesty and transparency, which builds trust with her customers. This is a key aspect of being candid. Being perceived as an expert or competent requires a level of knowledge and expertise that Susan may not yet possess, while compatibility and helpfulness may come into play as secondary factors in building trust.

Susan Is a New Sales Rep Who Does Not Yet