Salespeople often adapt their appearance and communication style to that of their customers. This helps them to build trust because their customers perceive them as being:
A) Experts
B) Customer oriented
C) Compatible
D) Candid
E) Knowledgeable

Question

Quizplus · Accepted Answer

When a salesperson adapts their appearance and communication style to that of their customers, they are perceived as being compatible with their customers. This helps to build trust as customers are more likely to feel understood and comfortable with someone who appears and communicates in a similar way to themselves. Being an expert, customer-oriented, candid, and knowledgeable are also important qualities for a salesperson, but they may not necessarily be perceived by the customer simply through adapting one's appearance and communication style.

Salespeople Often Adapt Their Appearance and Communication Style to That