Possessing strong product, service, and customer knowledge bases helps salespeople do a better job of:
A) creating value-added solutions to the specific needs of their customers.
B) competing on price.
C) knowing how low they can drop the price and still make a profit.
D) increasing profitability by controlling selling expenses.
E) manipulating the customer into buying the most profitable solution.

Question

Quizplus · Accepted Answer

Possessing strong product, service, and customer knowledge bases is important to create value-added solutions to the specific needs of the customers. This helps the salespeople to understand customer requirements and tailor their offerings accordingly, thereby increasing customer satisfaction and loyalty. Competing on price or manipulating customers into buying the most profitable solution may not always result in long-term success. Controlling selling expenses and knowing the minimum price to make a profit are important, but not the primary focus of possessing strong product, service, and customer knowledge bases.

Possessing Strong Product, Service, and Customer Knowledge Bases Helps Salespeople