Which of the following most accurately reflects buyers' information needs?
A) Generally speaking, buyers know everything they need to know about the markets in which they compete.
B) Buyers are not interested in factual knowledge unless it relates to fulfilling their specific needs.
C) Buyers are interested in learning as much factual knowledge as they can.
D) Buyers really don't expect salespeople to be able to provide them with valuable information.
E) None of the above.

Question

Quizplus · Accepted Answer

Buyers are primarily interested in information that directly relates to fulfilling their specific needs, rather than acquiring all possible factual knowledge.

Which of the Following Most Accurately Reflects Buyers' Information Needs