The most important part of marketing communications in terms of money spent by most business firms is:
A) Personal selling.
B) Advertising.
C) Public relations.
D) Sales promotions.
E) Publicity.

Question

Quizplus · Accepted Answer

Personal selling is often the most significant part of marketing communications in terms of money spent because it involves direct interaction with customers, which can be resource-intensive.

The Most Important Part of Marketing Communications in Terms of Money