Which of the following is not one of the four basic approaches to personal selling that were identified three decades ago?
A) Stimulus-response
B) Need-satisfaction
C) Contingency-selling
D) Mental-states
E) Problem-solution

Question

Quizplus · Accepted Answer

The four basic approaches to personal selling are stimulus-response, need-satisfaction, mental-states, and problem-solution. Contingency-selling is not one of the basic approaches to personal selling.

Which of the Following Is Not One of the Four