Which of the five views of personal selling is considered to be the simplest?
A) Stimulus-response
B) Need-satisfaction
C) Contingency-selling
D) Mental-states
E) Problem-solution

Question

Quizplus · Accepted Answer

The stimulus-response view of personal selling is considered to be the simplest because it sees the selling process as a set of stimuli that produce specific responses from the buyer. This view does not take into account the personal factors that may influence a buyer's behavior, making it a simple and straightforward approach to selling.

Which of the Five Views of Personal Selling Is Considered