If you were a salesperson using the mental-states approach and your customer was in the action state, you would attempt to close the deal.

Question

Quizplus · Accepted Answer

The mental-states approach suggests that there are four states that a customer can be in: problem recognition, information search, evaluation of alternatives, and action. When a customer is in the action state, they are ready to make a purchase, so the salesperson should attempt to close the deal.

If You Were a Salesperson Using the Mental-States Approach and Your