Return on Service Quality (ROSQ)

Return on service quality (ROSQ) :

A) Is based on the assumption that it is impossible to spend too much money on quality
B) Replaces intuition as a guide for service quality investments
C) Is an intuitive approach to determining whether a company should implement specific service quality strategies
D) Is based on the assumption that all quality expenditures are valid
E) Is accurately described by all of the above