In 1991 when the US. General Accounting Office (GAO) studied the financial effect of service quality on companies that had won the Malcolm Baldrige National Quality Award, it determined improved service did NOT:
A) Increased the market share of these firms
B) Improved the return on sales for these firms
C) Improved the sales per employees for these firms
D) Increased these firms' returns on assets
E) Increased advertising
Correct Answer:
Verified
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