There are several auto repair shops in a three-block area on King Street.One of the shop owners decided to extend her shop's operating hours until 10 p.m.Monday-Thursday and provide a pick-up and delivery service with bonded drivers as well as guarantee all repairs for six months.This job owner is engaged in _____ marketing.

Question

Quizplus · Accepted Answer

The shop owner is engaging in offensive marketing by extending operating hours, providing a pick-up and delivery service, and offering a guarantee on repairs. By doing so, she is actively seeking to gain an advantage over her competitors and attract more customers to her shop.

There Are Several Auto Repair Shops in a Three-Block Area