Many companies do not identify and act on the correct non-financial measures. One mistake the companies make is _______ that involves not verifying that the non-financial measures lead to financial performance. They do not analyze the relationships to validate the linkages.
A) Not linking measures to strategy
B) Not validating the links
C) Not setting the right performance targets
D) Measuring incorrectly
E) Not creating a balanced scorecard
Correct Answer:
Verified
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