Initial consumer resistance to online bill paying resulted from a _____ cost in using a new service.
A) Convenience
B) Monetary
C) Psychological
D) Time
E) Search

Question

Quizplus · Accepted Answer

Initial consumer resistance to online bill paying was primarily due to psychological costs, such as fear of technology, concerns about security, and the discomfort of changing established habits.

Initial Consumer Resistance to Online Bill Paying Resulted from a _____