Which of the following is NOT an effective pricing strategy to use when customers define value as "low price"?
A) Odd pricing
B) Synchronized pricing
C) Value pricing
D) Penetration pricing
E) Discounting

Question

Quizplus · Accepted Answer

Value pricing is not an effective pricing strategy to use when customers define value as "low price" because it focuses on providing value to customers through features and benefits, rather than emphasizing low price.

Which of the Following Is NOT an Effective Pricing Strategy