Bell Atlantic NYNEX Mobile introduced its Talk Along portable phone service at a price of $14.99 a month. Bell Atlantic is using a(n) _____ pricing strategy.
A) Odd
B) Synchro-
C) Discounting
D) Prestige
E) Complementary

Question

Quizplus · Accepted Answer

Bell Atlantic is using an odd pricing strategy, which involves setting prices that end in odd numbers, such as $14.99, to make the price seem lower than it actually is.

Bell Atlantic NYNEX Mobile Introduced Its Talk Along Portable Phone