Promotional pricing may be less meaningful for services,for which price anchors do not exist,than for goods,for which they do.

Name: Promotional pricing may be less meaningful for services,for which price anchors do not exist,than for goods,for which they do.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Services often do not have a specific price anchor or reference point in consumers' minds, so promotional pricing may not have as much impact on their purchasing behavior compared to goods.

Promotional Pricing May Be Less Meaningful for Services,for Which Price