Cookies is a retail store where customers host parties for guests to bake and decorate cookies. If the retailer offers a money back guarantee if the party experience is boring. In this way, the retailer is:
A) Creating tiered-value offerings to improve customer education
B) Preparing customers for the service process through customer education
C) Offering service guarantees to manage service promises
D) Featuring the servicescape as a tool for integrating its marketing communications
E) Confirming that performance equals performance standards to manage customer expectations
Correct Answer:
Verified
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