Parking for Travelers Flying Out of Hartsfield-Jackson International Airport in Atlanta

Parking for travelers flying out of Hartsfield-Jackson International Airport in Atlanta is difficult for those who have the time to look. For those who arrive at the airport with only time enough to catch their flight, parking has been a nightmare until the development of the GoldParker System, which guarantees a convenient parking place to its members. The system is extremely popular among business travelers and works just as advertised. By instituting the GoldParker System, Hartsfield's management is:

A) Managing service promises
B) Lowering customer expectations
C) Communicating with low-involvement customers
D) Managing horizontal communications
E) Managing interactive marketing communications